Big Mama - Amatum
BigMama x Pianegonda
BigMama, a bold icon and voice of Italy’s new music generation, becomes ambassador of Pianegonda with the Amatum collection. An encounter of art, identity, and design, where each piece of jewelry tells authentic stories of courage and personal freedom.
Amatum:
Jewelry that celebrates uniqueness.
Amatum redefines the classic chain with a fluid, contemporary design, enhanced by refined enamel accents and a clever double-faced style for dual wear. Each piece becomes a symbol of freedom, versatility, and authentic personality.
Pianegonda and Big Mama:
a shared vision of authenticity.
Bound by a shared passion for authenticity and self-expression, Pianegonda and Big Mama break the traditional rules of jewelry. The Amatum collection inspires new generations to live boldly, celebrating inclusive beauty and the power of personal uniqueness.
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