Pianegonda is proud to announce the opening of an exclusive corner and two windows at Rome’s prestigious Rinascente on Via del Tritone. This initiative marks a significant milestone in the brand’s expansion into the luxury market, consolidating its commitment to excellence with creations that are gaining a leading place in the design jewelry sector.

Located in one of the world’s most distinguished department stores, Pianegonda’s new footprint offers an exceptional showcase for its creations, celebrating the art, creativity and elegance that characterize the brand. The choice of Via del Tritone, the beating heart of luxury shopping in Rome, testifies to its starring role in the international high-end jewelry scene.

The Pianegonda corner and the two dedicated windows are designed to immerse visitors in the brand’s universe, in an environment of elegant and minimal design dominated by the intense blue that identifies its image. Here, lovers of high-quality creations can appreciate and purchase the best-selling collections, expressions of the brand’s distinctive and disruptive style.

Yesterday, the inauguration of these new spaces was held with the presentation also of the Assoluto collection, which is increasingly distinguishing itself in the design and fashion world.

With this grand opening, Pianegonda consolidates its retail development strategy, aiming for expansion to major national and international locations in the coming months. An important step in the brand’s growth and goal of bringing the beauty of iconic jewelry to an ever-widening audience.