An encounter of music and design, art and identity: Pianegonda chooses Big Mama – an artist and captivating voice of the new Italian music scene – as the ambassador for the launch of the Amatum collection.
A contemporary icon, unapologetically unconventional, she perfectly embodies the essence of a line that speaks of inner strength, authentic beauty, and the free expression of one’s identity.

With her boldness, explosive energy, and powerful messages of body positivity and empowerment, BigMama fully reflects the values of Pianegonda. She shares with the brand an innovative and genuine vision that celebrates uniqueness, creativity, and a deeply free spirit.

Together, they are rewriting the rules of modern jewelry: the design breaks boundaries, beauty becomes inclusive, and identity is proudly affirmed – empowering new generations to simply be themselves.