From June 17 to 20, during Pitti Immagine Uomo, one of the world’s most important trade shows for men’s fashion and lifestyle held in Florence, Pianegonda and Pioneer Denim are joining forces in a special project in support of Amref – an encounter between fashion, design, sustainability, and solidarity.

Marking its debut at Pitti, Pianegonda will unveil a limited edition of 50 denim and silver bracelets, created in collaboration with Pioneer Denim, a global leader in sustainable denim production. The fabric used for the bracelets, provided by Pioneer, lies at the heart of a story that weaves together innovation, craftsmanship, and social commitment.

Inside the booth, alongside Pianegonda, the “denim guru” Adriano Goldschmied will be present to launch a special capsule collection in denim designed exclusively for Pioneer.

Entirely handmade, the Pianegonda bracelets merge refined contemporary design with a strong ethical message. The denim used is made from 100% African cotton, processed with the innovative Hydrogel technology developed by Soko. The fabric is sourced from small local farming communities and tells a story of dignity, fair labor, and positive impact on African communities—concretely supporting education, health, and sustainable development.

The collection will be available through Pianegonda’s official channels. 10% of proceeds will be donated to Amref Health Africa to support educational and healthcare projects directly in the regions involved.